Menu Appointment Call Me Back Brochure

HomeNewsFranchise with Daniel Moquet UK: An Overview

Franchise with Daniel Moquet UK: An Overview

In today's rapidly evolving landscape industry, Daniel Moquet UK emerges as a beacon of innovation and excellence. As the leading landscaping company in the United Kingdom, we specialise in hard landscaping services that transform outdoor living spaces. Our presence in Reading, Berkshire, alongside branches across the region, signifies our commitment to delivering unparalleled service to our clientele.

Hard landscaping, the backbone of outdoor aesthetic enhancement, includes the creation of patios, decking, fences, pergolas, driveways, pathways, and the installation of artificial grass and turf. At Daniel Moquet UK, we extend our expertise beyond mere construction; we collaborate with exceptional garden designers to bring bespoke projects to life, catering to the sophisticated tastes of our clients.

The landscaping industry in the UK has witnessed substantial growth, fuelled by homeowners' desire to enhance their property's exterior appeal. This surge in interest presents a golden opportunity for entrepreneurs looking to venture into a rewarding and flourishing market. With over 300 franchisees across France, Belgium, and Germany, Daniel Moquet UK stands at the forefront of this industry, showcasing a successful franchise model that promises not only financial rewards but also personal fulfilment.

Embarking on a franchise journey with Daniel Moquet UK is not just about business; it's about embracing a lifestyle that values beauty, functionality, and sustainability. As we unfold the myriad benefits and processes involved in becoming a part of our esteemed network, we invite you to consider this opportunity not just as a venture, but as a voyage towards achieving professional excellence and personal satisfaction.

Join us as we delve deeper into what makes Daniel Moquet UK a paragon of hard landscaping excellence and discover how you can be part of this remarkable journey. Whether you're an aspiring entrepreneur or a seasoned business owner, the path to success is paved with the support, expertise, and visionary ethos of Daniel Moquet UK.

The Daniel Moquet Brand and Vision

Daniel Moquet Signe Vos Allées, with its roots deeply entrenched in 40 years of history, epitomises the quintessence of hard landscaping excellence. From humble beginnings to becoming the cornerstone of driveway and garden design in Europe, the journey has been marked by innovation, quality, and an unwavering commitment to customer satisfaction. Today, the network flourishes with over 240 branches, achieving a remarkable turnover of more than £240 million and providing employment for over 2,000 individuals. This meteoric rise is a testament to the brand's dedication to its core values and its pioneering vision.

A Word from the CEO

"Expertise, know-how and quality are some of the key fundamentals that have led to the creation of more than 300 Daniel Moquet branches. Today, the network turns over more than £240 million and employs over 2000 staff." - Daniel Moquet

Daniel Moquet, the visionary founder, believes that the front garden is not merely a physical space but a representation of the homeowner's identity. It is the first point of contact with the world, embodying aesthetics, functionality, and warmth. With 40 years of industry-leading experience, Daniel Moquet offers a business model that is not only proven but also promises a fast return on investment. The essence of the brand lies in its commitment to expertise, enjoyment, respect, and simplicity—values that are mirrored in the staggering 98% success rate of its franchisees. Daniel Moquet's invitation to join the network is an opportunity to delve into a rewarding profession that is supported by unparalleled know-how and the prospect of a comfortable income.

The Vision That Propels Us Forward

The Daniel Moquet brand is synonymous with innovation in the field of hard landscaping. Our vision is to enhance outdoor living spaces across the UK, bringing the same level of dedication, expertise, and quality that has been our hallmark in Europe. The essence of our brand lies in creating spaces that are not only visually appealing but also embody the personal style and preferences of the homeowner.

This vision is supported by a commitment to sustainability, the use of exclusive, environmentally-friendly brand products, and a unique approach to garden design that considers the long-term impact on the environment. At Daniel Moquet UK, we are not just building gardens; we are creating legacies that stand the test of time, reflecting the beauty and diversity of British outdoor living.

In the next section, we will explore the tangible benefits of becoming a Daniel Moquet franchisee, from tapping into a booming market to joining a network that boasts a proven track record of success.

Benefits of Becoming a Daniel Moquet Franchisee

Embarking on a franchise journey with Daniel Moquet UK presents a unique blend of opportunity, support, and the promise of a fulfilling career. As we explore the landscape of benefits awaiting a Daniel Moquet franchisee, it becomes evident why this path is not just a business venture but a gateway to achieving professional and personal aspirations in the landscaping industry.

Operating in a Booming Market: The Silver Pound

The UK's landscaping industry is witnessing an unprecedented boom, driven by demographic shifts and a growing appreciation for outdoor living spaces. Particularly noteworthy is the 'Silver Pound' market—homeowners who are typically older, with disposable income and a desire to invest in their homes. Daniel Moquet UK positions its franchisees to capitalise on this booming market, offering services that meet the unique needs and preferences of this demographic.

Joining a Concept That Has Proven Its Success

With more than 20 years of operational excellence, Daniel Moquet's franchise model is a testament to the brand's resilience, innovation, and customer-centric approach. The network's success is reflected in its expansion across Europe, with over 300 franchises achieving a remarkable 98% success rate. As a franchisee, you become part of a proven concept that ensures stability, growth, and a competitive edge in the landscaping market.

Ownership and Profitability

Daniel Moquet UK offers franchisees the opportunity to own and manage a company that not only aligns with their passion for landscaping but also promises proven profitability. With average turnover figures reaching £300,000 in the first year and £540,000 after two years, alongside a solid gross margin of 68%, franchisees can expect a rewarding financial journey. This, coupled with a predictable net profit margin of 10% to 15%, underscores the financial viability of becoming a Daniel Moquet franchisee.

Comprehensive Training and Support

At the heart of the Daniel Moquet franchise model is a commitment to providing unparalleled training and support. From an intensive training programme that covers every aspect of running a successful landscaping business to daily support from a team of industry professionals, franchisees are equipped with the knowledge, skills, and resources needed to thrive. This support extends to group purchasing, optimised financial framework agreements, and access to exclusive brand products, ensuring franchisees have a competitive advantage.

Thriving in a Multi-Skilled Environment

As a Daniel Moquet franchisee, you will navigate a multi-faceted role that encompasses business development, team management, and business administration. This dynamic environment not only promises a varied and engaging career but also the opportunity to develop a broad skill set that is highly valued in the business world. Moreover, being part of a network that shares strong values and a commitment to quality enhances your professional journey, making it both rewarding and impactful.

In the next section, we will delve into the key figures and financial aspects of joining the Daniel Moquet franchise network, offering a clear perspective on the investment and the potential returns that await.

Key Figures and Financial Aspects

Becoming a franchisee with Daniel Moquet UK is an investment in a future of entrepreneurial success and personal fulfillment in the landscaping industry. Understanding the financial commitments and the promising returns is crucial for prospective franchisees. This segment outlines the financial framework of joining the Daniel Moquet franchise network, providing clarity and transparency on what to expect financially.

Initial Investment and Licence Fee

Embarking on a Daniel Moquet franchise journey begins with an initial investment, which is a comprehensive package designed to set you up for success. This investment, totalling £147,500 excl. VAT, encompasses a broad array of startup needs, including equipment, vehicles, and the essential tools required to commence operations. Central to this investment is the licence fee, priced at £22,500, which grants you access to the Daniel Moquet branding, business model, and support system. This upfront investment is a testament to the franchisee's commitment and a foundational step towards building a profitable business.

Management Service Fee and Financial Framework

In addition to the initial investment, franchisees contribute to the network's collective growth and benefit from continuous support through a management service fee. This fee, calculated as 5% of the monthly turnover excl VAT, ensures that franchisees receive ongoing guidance, marketing support, and access to the network's resources. This financial framework is designed to support franchisees at every stage of their business journey, promoting growth and sustainability.

Achieving Profitability: Turnover and Net Profit Margins

The Daniel Moquet franchise model is not only about making an initial investment but more importantly, about reaping the rewards. With average network figures showcasing a first-year turnover of £300,000, escalating to £540,000 after two years, the path to profitability is both clear and attainable. Coupled with a robust gross margin of 68% and a predictable net profit margin ranging from 10% to 15%, franchisees can look forward to a financially rewarding business venture. The average sales value stands at £7,000 excluding VAT, illustrating the premium nature of the services offered and the clientele served.

Access Conditions and Contract Duration

Franchisees are expected to make a minimum personal contribution of £39,000 towards the initial investment, ensuring a vested interest and commitment to the business's success. The franchise contract spans a duration of 5 years, offering a balanced timeframe for franchisees to establish, grow, and thrive in their business venture. For those whose personal contribution does not meet the threshold for a direct franchise package, Daniel Moquet offers a Manager's role with a pathway to franchise ownership within a 3-year period, demonstrating the brand's commitment to nurturing and developing entrepreneurial talent.

This financial blueprint is designed to ensure transparency, feasibility, and confidence for prospective franchisees. With a clear understanding of the investment, the support, and the potential returns, embarking on a franchise journey with Daniel Moquet UK is a step towards a prosperous future.

In the following section, we will outline the step-by-step process of becoming a Daniel Moquet franchisee, from initial inquiry to the exciting moment of launching your own franchise.

The Path to Joining

Embarking on a franchise journey with Daniel Moquet UK is a structured process designed to ensure that every franchisee is well-prepared, fully informed, and aligned with the brand's values and goals. This step-by-step guide illuminates the path from initial interest to becoming a thriving Daniel Moquet franchisee, highlighting the comprehensive support and the meticulous planning that underpins the franchisee's journey to success.

1. Initial Inquiry and Documentation

The first step towards becoming a Daniel Moquet franchisee is expressing your interest by reaching out to us. Prospective franchisees are provided with detailed documentation that outlines the scope, values, and operational facets of the franchise. This initial package of information serves as a foundational understanding of what it means to be part of the Daniel Moquet network.

2. Personal Information Sheet and Preliminary Evaluation

Interested candidates are invited to submit a personal information sheet, which captures your background, experience, and motivations. This document is crucial for the preliminary evaluation process, ensuring that there's a mutual fit between the candidate's aspirations and the franchise's objectives. This stage is about aligning visions and setting the stage for a successful partnership.

3. The Discovery Meeting

Upon a positive preliminary evaluation, candidates are invited to a discovery meeting at the Daniel Moquet Head Office in Reading, Berkshire. This meeting is a deep dive into the franchise model, offering insights into the concept, assistance available, investment specifics, and profitability projections. It's also an opportunity for candidates to ask questions, seek clarifications, and gain a deeper understanding of the franchise operation.

4. Discovery Day Participation

A pivotal part of the journey is attending a Discovery Day. This immersive experience allows prospective franchisees to witness the Daniel Moquet brand in action. From understanding the day-to-day operations to grasping the brand's core values and vision, the Discovery Day is an invaluable insight into the franchise's workings. This day also provides an overview of the training, support, and the community you'll be joining.

5. Immersion and Final Decision

Post Discovery Day, candidates are offered a 3-day immersion experience with an existing franchise. This hands-on experience is designed to provide a real-world glimpse into the life of a franchisee. Following this immersive experience, candidates are equipped to make an informed final decision about joining the Daniel Moquet franchise network.

6. Contract Signing and Official Welcome

The culmination of the journey is the signing of the franchise contract, a significant milestone that officially welcomes you as a Daniel Moquet franchisee. This moment marks the beginning of an exciting venture filled with opportunities for growth, learning, and success.

7. Comprehensive Training and Launch

Following the official welcome, franchisees undergo a comprehensive training programme, meticulously designed to cover all aspects of running a successful landscaping business. Upon completion of the training, franchisees are fully prepared to launch their Daniel Moquet franchise, supported every step of the way by the network's collective expertise and resources.

This structured journey from inquiry to franchise launch is crafted to ensure that every Daniel Moquet franchisee embarks on their business venture with confidence, support, and a clear vision for success. The path to joining the Daniel Moquet franchise network is not just a business decision; it's a step towards a rewarding career in the landscaping industry.

Support and Training

The decision to become a Daniel Moquet franchisee is the first step into a realm of professional growth, operational excellence, and entrepreneurial success. Central to this journey is the comprehensive support and training provided, designed to equip franchisees with the knowledge, skills, and confidence required to navigate the landscaping industry successfully. This segment delves into the intricacies of the support and training framework that sets Daniel Moquet franchisees apart.

Comprehensive Initial Training Programme

Upon joining the Daniel Moquet network, franchisees embark on an extensive training programme that covers every facet of running a successful landscaping business. This programme, conducted at the Daniel Moquet Academy, is an amalgamation of theoretical knowledge and practical expertise, spanning topics from technical landscaping skills and project management to customer service and marketing strategies.

The training is structured to address the unique challenges of the landscaping industry, ensuring franchisees are well-versed in contemporary landscaping techniques, the utilisation of exclusive Daniel Moquet products, and the latest trends in garden design. Additionally, the programme emphasises business management skills, including financial planning, staff management, and local marketing tactics, preparing franchisees to run their operations efficiently and effectively.

Ongoing Support and Professional Development

The support from Daniel Moquet UK extends far beyond the initial training period. Franchisees receive continuous professional development opportunities and operational support, ensuring they remain at the forefront of the industry. This ongoing support includes:

  • Technical Assistance: Access to a team of experts for advice on complex projects or technical queries, ensuring franchisees can tackle any challenge with confidence.

  • Marketing and Branding Support: Comprehensive marketing guidance, from local advertising strategies to national brand campaigns, designed to drive business growth and enhance brand visibility.

  • Business Development: Regular business reviews and development sessions with experienced professionals to discuss performance, identify growth opportunities, and strategise for future success.

  • Peer Network: An invaluable aspect of the Daniel Moquet franchise model is the community of franchisees. Regular meetings, forums, and events provide a platform for sharing experiences, best practices, and innovations, fostering a collaborative and supportive network.

Access to Exclusive Products and Innovations

A distinctive advantage for Daniel Moquet franchisees is access to exclusive, environmentally-friendly landscaping products. These innovative products, developed through years of research and expertise, not only differentiate franchisees in the market but also align with the growing consumer demand for sustainable landscaping solutions. Training includes comprehensive knowledge about these products, their application, and their benefits, enabling franchisees to offer unique value propositions to their clients.

Preparing for Success

The culmination of the support and training programme is the preparation for the official launch of the franchisee's business. This includes a tailored launch plan, marketing materials, and the establishment of a local presence, ensuring franchisees hit the ground running. The goal is to ensure that by the time the franchisee launches their Daniel Moquet operation, they are fully equipped, confident, and poised for success.

The support and training provided by Daniel Moquet UK are pillars of the franchise model, ensuring that franchisees are not just starting a business but are embarking on a journey of continuous growth and development. This holistic approach to franchisee support exemplifies the Daniel Moquet commitment to excellence, innovation, and the success of every member of the network.

The Hard Landscape Specialist: Our Added Value

Becoming a Daniel Moquet franchisee means embracing a role that transcends the typical expectations of a landscaping business. It is about becoming a specialist in hard landscaping, a field that demands not only creativity and technical skill but also a deep understanding of how outdoor spaces can enhance the quality of life. This section explores the unique added value Daniel Moquet franchisees bring to the landscaping industry, distinguishing them as leaders in their field.

Focus on the 'Silver Pound' Market

One of the hallmarks of the Daniel Moquet franchise is its strategic focus on the 'Silver Pound'—a term that denotes the spending power of the older demographic. This market segment, often overlooked, holds significant potential for hard landscaping services. Our franchisees are trained to understand the unique needs and preferences of this demographic, from low-maintenance garden designs to secure and accessible outdoor spaces. By catering to this segment, franchisees tap into a booming market, ensuring their services remain in high demand.

Exclusive Brand Products and Sustainable Solutions

In an era where environmental concerns are paramount, Daniel Moquet franchisees stand out for their commitment to sustainability. Our franchise network benefits from access to exclusive, innovative products that are environmentally friendly, from permeable paving solutions that support rainwater management to eco-friendly materials that reduce carbon footprints. These products are not just selling points but are also in line with our ethos of creating sustainable and beautiful outdoor spaces that future generations can enjoy.

Mastery in Multi-Skilled Environment

The role of a Daniel Moquet franchisee is multifaceted, encompassing project management, client consultation, team leadership, and business administration. This multi-skilled approach ensures that franchisees are well-equipped to manage the complexities of hard landscaping projects, from initial design concepts to final implementation. Our comprehensive training programme ensures that franchisees excel in each of these areas, providing them with a competitive edge in the industry.

Community and Collaboration

At the heart of the Daniel Moquet network is a sense of community and collaboration. Franchisees join a family of professionals who share knowledge, experiences, and best practices. This collaborative environment fosters innovation, allows for the sharing of resources, and provides a support system that is invaluable for both new and experienced franchisees. Whether it's navigating challenges or celebrating successes, the Daniel Moquet network thrives on mutual support and shared growth.

Driving Industry Standards

Daniel Moquet franchisees are not just business owners; they are pioneers driving the landscaping industry towards higher standards of quality, innovation, and customer satisfaction. By adhering to the highest standards of workmanship, leveraging cutting-edge technologies, and prioritising customer needs, franchisees set new benchmarks in the industry. This dedication to excellence ensures that Daniel Moquet franchisees are recognised as trusted, reliable, and visionary professionals in the landscaping community.


The journey of becoming a Daniel Moquet franchisee is one of transformation—not just in terms of career growth but also in making a tangible impact on the environment and the communities we serve. The added value brought by our franchisees elevates the Daniel Moquet brand to a league of its own, characterised by innovation, sustainability, and a commitment to excellence.

By joining the Daniel Moquet network, franchisees embark on a path that promises not only financial rewards but also the satisfaction of creating beautiful, functional, and sustainable outdoor spaces. It is an opportunity to be at the forefront of the landscaping industry, leading change and setting new standards of excellence.

As we look to the future, Daniel Moquet franchisees continue to be the driving force behind our brand's success, embodying our core values and bringing our vision to life—one project at a time.

Daniel moquetis